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DRESS MAKING - CITS

MODULE 4 : Apparel Enterprises & Marketing

Lesson 10 - 12 (1) : Apparel Enterprises

Objectives

At the end of this lesson you shall be able to
• understand regarding Apparel Enterprises and their roles in marketing
• know various types of Apparel Enterprises along with their works.

Apparel Enterprises
Apparel Enterprises can be defined as the concerns which are ready to carry on new undertakings in the field
of apparel marketing. Apparel marketing is not a single process and lot of additional works should be needed
to promote the marketing. They provide services or act as advisers, sources of information and propagators of
fashion news. The followings are the various types and works of apparel enterprises.

Apparel Career Reporting and Services
They are called as FIS. (Fashion Information Service). Their clients are located worldwide and include fiber
companies, textile producers, producers of men’s, women’s and children’s wear, retailers, buying offices and
accessories & cosmetics companies. They are doing the fashion forecasting. They polishing magazines, brochures
for fashion updates.

Consulting agencies
They will tell the manufacturers - hired by fashion producers, retailers to assist them in some phase of their fashion
operations. They will giving advices regarding current and coming trends, style numbers, name of producers and
the wholesale prices
Buying Offices or Merchandising Offices
The work is a paid service for retailers to help them locate desirable goods in the market. They are playing an
important role but unpaid services for manufacturers by bringing their merchandise to the attention of retailers
when it met their needs and standards.
Promotion agencies and organizations

They are helping the retail clients. They helping in product development. To assist retailers with merchandising
activities, sourcing, and logistics related to importing, information providers etc.
Trade Association

• They are playing an important role in the fashion industry. The association has business and business
executives with common interest. They provide trade and technical information, market research etc. The
American Apparel and Manufacturers Association (AAMA) is an example.
• Fashion forecasting is the process of identification of which fashion or styles will be popular during a future
period by looking at the past experience and current trends in the context of environmental issues.

• They provide vital sources to keep the industry going.
• They devote their full energies to observe and analyze the fashion scene and assist producers and retailers in
clarifying their own thinking about it.
• They help by providing a coherent fashion massage to the consuming public, thus impetus to trends in the
marketing.

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