Page 128 - CTS - Sewing Technology - TP - Volume - 2-0
P. 128

SEWING TECHNOLOGY - CITS


            Market Survey Report

           Objectives : At the end of this exercise, you shall be able to:
           •  collect the information from customers
           •  record the details and prepare report.


           Survey Report 1


            Sl.  Surveyor  Questions    Respondent  Respondent      Respondent     Respondent    Respondent
            No.                         Answer 1      Answer 2      Answer 3       Answer 4      Answer 5
            1    What do you think about  Very Modern Innovative    New design     Trendy        Good Design
                 this new line of clothing?
            2    How often do you       Twice a Year Occasionally   Yearly         For Functions  For
                 purchase new fashions?                                            & Festivals   Functions &
                                                                                                 Festivals
            3    Why do you purchase    To look       I prefer new   Be Trendy     To be         To look like
                 new fashions?          fashionable   fashions                     outstanding   celebrity
            4    Do you consider        No            Yes           No             Yes           Yes
                 yourself “fashionable”?
            5    What type of clothing do  Designer   Cotton        Cotton         Kurthis       Sarees,
                 you buy most often?    Clothes                                                  Kurthis
            6    What is your favorite   Avasa        Fab India     Global Desi    Diva          W
                 brand of clothing?
            7    Have you ever attended  No           No            No             Yes           No
                 a fashion show?
            8    Do you consider        Classic       Contemporary Contemporary Contemporary     Classic
                 yourself contemporary
                 or classic?
            9    How much do you        4,000         6,000         3000           3500          10,000
                 estimate you spend on
                 clothing per year?
            10   What is your favorite   Orange       Dark colours  Orange         Blue          Light Colours
                 color of clothing?
            11   Do you have a favorite   No          Dart variations Designer     Block Pattern  Designer
                 pattern you like to wear?                          Kurthi                       Saree
            12   Are you familiar with the  Yes       yes           No             Yes           No
                 term “fast fashion”?
            13   How many pairs of      4             3             2              3             5
                 shoes do you own?
            14   Have you ever watched  Yes           No            Yes            Yes           Yes
                 a fashion-themed reality
                 television show?
            15   Do you dress your      Function      Function      Function       Fashion       Fashion
                 children for function or
                 fashion?















                                                           113

 CITS : Apparel - Sewing Technology -  Exercise 29  CITS : Apparel - Sewing Technology -  Exercise 29
   123   124   125   126   127   128   129   130   131   132   133