Page 125 - CTS - Sewing Technology - TP - Volume - 2-0

SEWING TECHNOLOGY - CITS

Market survey

Objectives : At the end of this exercise, you shall be able to:
• prepare questioner to collect information
• conduct market survey

A market research survey is a questionnaire used by companies to collect information about their customers and
their market. Here’s a quick market research form that focuses on a few demographic statistics. This survey form
will ask for the respondents’ age, gender, household income, and educational attainment. The survey format is
multiple-choice, giving your respondents an easy way of completing it in a few minutes. Use the market research
template and use the collected submission data to your advantage.
Survey -1

Depending on the type of fashion survey, you might ask the following fashion questions:
• What do you think about this new line of clothing?
• How often do you purchase new fashions?
• Why do you purchase new fashions?

• Do you consider yourself “fashionable”?
• What type of clothing do you buy most often?
• What is your favorite brand of clothing?
• Have you ever attended a fashion show?
• Do you consider yourself contemporary or classic?
• How much do you estimate you spend on clothing per year?

• What is your favorite color of clothing?
• Do you have a favorite pattern you like to wear?
• Are you familiar with the term “fast fashion”?
• How many pairs of shoes do you own?

• Have you ever watched a fashion-themed reality television show?
• Do you dress your children for function or fashion?
Survey -2
Questions asked in Survey
Reasons for why choosing the company

1. How often do you shop from us?
• Once a week
• Twice a week
• Once a month

• Twice a month
• Once every two months
• Once every three months
• Once every six months
• Once a year
2 What is your favourite product/service?

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CITS : Apparel - Sewing Technology - Exercise 29