Page 357 - CITS - Fashion Design Technology - Trade Practical

FASHION DESIGN & TECHNOLOGY - CITS

EXERCISE 32 : Practical exercises of Visual merchandising

Objectives

At the end of this exercise you will be able to:
• analyse the Display of Merchandise at store
• analyse the exterior and interior display of store
• collect Pictures of Display - Window Displays, POP Display and Cross merchandising Display
• illustrate best Display techniques
• list do,s and donts of visual merchandising display
• rate the visual display
• record the merchandise displayed in the window
• observe the use of space to display goods
• create planogram.

Requirements

Tools/Instruments
• Pen - 1No. • A4 size paper - 10 Nos.
• Pencil - 1No. • Mobile phone to take picture - 1No.
• Colours in various medium - 1Set each. • Computer with internet - 1No.
• Brushes - 1Set. • Cartridge/ivory (A3) - 5 Nos.

Procedure

TASK 1: Analyse the Display of Merchandise at store
Visit a Mall in your nearby area and identify various visual merchandising activities undertaken by a retail store
and note down the Display of Merchandise in given space

s.no Name of merchandise Category Display technique Paste photo of display
used here

TASK 2: Analyse the exterior and interior display of store
Take a picture of Interior or exterior of store display and write down the key features of display
1 ---------------------------------------------------------------------------------------------------------------------
2 ---------------------------------------------------------------------------------------------------------------------
3 ………………………………………………………………………………………………………
4 ………………………………………………………………………………………………………
5 --------------------------------------------------------------------------------------------------------------------

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