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FASHION DESIGN & TECHNOLOGY - CITS


           EXERCISE 32 : Practical exercises of Visual merchandising



            Objectives

           At the end of this exercise you will be able to:
           •  analyse the  Display of Merchandise at store
           •  analyse the exterior and interior display of store
           •  collect Pictures of Display  - Window Displays, POP Display and Cross merchandising Display
           •  illustrate best Display techniques
           •  list do,s and donts of visual merchandising display
           •  rate the visual display
           •  record the merchandise displayed in the window
           •  observe the use of space to display goods
           •  create planogram.

           Requirements


           Tools/Instruments
           •   Pen                            - 1No.           •   A4 size paper                 - 10 Nos.
           •   Pencil                         - 1No.           •   Mobile phone to take picture     - 1No.
           •   Colours in various medium      - 1Set each.     •   Computer with internet        - 1No.
           •   Brushes                        - 1Set.          •   Cartridge/ivory (A3)          - 5 Nos.

           Procedure

           TASK 1: Analyse the  Display of Merchandise at store
           Visit a Mall in your nearby area and identify various visual merchandising activities undertaken by a retail store
           and note down the Display of Merchandise in given space

            s.no    Name of merchandise         Category       Display technique      Paste photo of display
                                                                     used                      here





















           TASK 2: Analyse the exterior and interior display of store
           Take a picture of Interior or exterior of store display and  write down the  key features of display
           1  ---------------------------------------------------------------------------------------------------------------------
           2  ---------------------------------------------------------------------------------------------------------------------
           3  ………………………………………………………………………………………………………
           4  ………………………………………………………………………………………………………
           5  --------------------------------------------------------------------------------------------------------------------






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