Page 362 - CITS - Fashion Design Technology - Trade Practical

FASHION DESIGN & TECHNOLOGY - CITS

2 Fashion Buyer and Designer Negotiation Role-Play:
• Pair students into teams, with one student acting as a fashion buyer and the other as a fashion designer.
• Provide scenarios involving product development, pricing negotiations, and order placements between
buyers and designers.
• Encourage students to negotiate terms, discuss design concepts, and address market demands from their
respective roles. –
• Debrief the role-play sessions to discuss negotiation strategies, communication skills, and the importance
of collaboration between buyers and designers.
• Maintain a record of findings

TASK 4: Brand Identity Workshop:
Facilitate a group discussion on brand identity development, discussing elements such as brand mission, values,
personality, and visual identity.
• Create mood boards or brand collages representing their ideal fashion brand identity.
• Facilitate group discussions to explore how brand identity influences consumer perceptions, brand loyalty, and
market positioning.

• Maintain a record of findings

TASK 5: Organize Market Research and Consumer Profiling
• Organize a market research activity where students conduct surveys, interviews, or focus groups to gather
insights into consumer preferences and behaviors.
• Analyze the collected data to create consumer profiles, identifying demographic information, lifestyle factors,
purchasing habits, and brand preferences.
• Use consumer profiles to develop targeted marketing strategies and product offerings tailored to specific
consumer segments.
• Maintain a record of findings.

Note: Get the work checked by your instructor.

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CITS : Apparel - Fashion Design & Technology - Exercise 33