Page 361 - CITS - Fashion Design Technology - Trade Practical

FASHION DESIGN & TECHNOLOGY - CITS

EXERCISE 33 : Practical exercises in terms of case

studies, role plays and various types of
activities

Objectives

At the end of this exercise you will be able to:
• brand Analysis case study
• trend forecasting case study
• role play activity
• brand identity.
• organize Market Research and Consumer Profiling

Requirements

Tools/Instruments Materials
• Pen /pencil - 1 No. • A4 size sheet - 10 Nos.
• Eraser - 1 No. • Cartridge/Ivory sheet (A3) - 5 Nos.
• Ruler - 1 No.
• colour in various mediums - 1 Set each.
• Brushes - 1 Set

Procedure

TASK 1: Brand Analysis case study

• Analyse fashion Brand (e.g., Chanel, Nike, Zara)
• Analyse the brand’s marketing strategies, target audience, brand identity, and positioning in the market.
• Identify key success factors and challenges faced by the brand, as well as opportunities for growth and
innovation. And record the findings

TASK 2: Trend forecasting case study
• Arrange recent fashion trend reports or forecasts from reputable sources.
• Analyze the trends and identify potential implications for the fashion industry, including consumer preferences,
market demand, and design directions.
• create mood boards or trend presentations showcasing their interpretations of the forecasted trends and their
potential impact on fashion design and marketing
• Maintain a record of findings

TASK 3: Role play
1 Brand Pitch Role-Play:
• Divide students into groups, with each group representing a fashion brand. - Assign roles such as brand
manager, designer, marketer, and sales representative within each group.
• Each groups develop a brand pitch presentation, highlighting their brand’s unique value proposition, target
audience, marketing strategies, and competitive advantages.
• Conduct role-play sessions where groups present their brand pitches to “potential investors” (instructor or
classmates) and receive feedback.
• Maintain a record of findings

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