Page 102 - CITS - Fashion Design Technology - Trade Theory

FASHION DESIGN & TECHNOLOGY - CITS

1 Emphasis
Emphasis also known as the center of interest, focal point, and’ dominant idea’’ in the design. Emphasis
centers attention on the most important item in an arrangement and allows rhythm to carry the eye from this
point to other areas of interest.
2 Balance
The arranging of design parts to create a feeling of rest and equilbrium.Balance produces a sense of equality
between opposite elements.Two types are as follow:
Formal Balance (symmetrical): The design is the same on each side of the design centre.
Informal Balance (asymmetrical):The design is balanced but is different on each side of the design centre.

3 Contrast
When one thing is different from other thing in a same composition is called contrast.Contrast can be obtained
by different colors(black and white)different shapes(square and circle)etc.
4 Repetition

Repeated use of a shape,color, or other art element or design in a work can help unify different parts into a
whole. Repeating design , shapes, pattern, or texture.
5 Proportion / Scale

Proportion is the relationship of parts to each other and to the design as a whole based on division of space.
Scale is the law of proportion when applied to the size relationship of objects used together.Elements seem
to be an appropriate size for the space they fill. Proportions in design indicate the relativity size/quantity of
various elements.
6 Movement
Movement is the path your eyes fallow along edges,lines and shapes, often leading your gaze around the
composition and directing you to the focal area of the art work.
7 Unity
when things look right together, you have created unity or harmony. Lines and shapes that repeat each other
show unity ( curved lines with curved shapes). Colors that have a common hue are harmonious. Texture also
helps create unity.

8 Harmony
The combination of unity and variety. All parts of the room or garment work together to create a pleasing, whole
design.Harmony is achieved through variety and unity of various elements like colour, shapes etc.

9 Variety
Variety is the usage of differnt elements of design, often emphasizing contrasting elements.
10 Pattern
Pattern as a principle of design may be defined as regular arrangement of repeated same element i.e. line, shape,
colors over and over again. Pattern usually increases the visual excitement by supplementing surface interest.
Fundamental & Basics of Color (Fig 1)
Primary Colors : Red, Yellow, Blue. Three
Secondary Colors : Orange, Green, Violet.
Six Tertiary Colors : Red-Orange, Yellow-Orange, Yellow-Green, Blue-Green, Blue-Violet, Red Violet, which are
formed by mixing a primary with a secondary.

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CITS : Apparel - Fashion Design & Technology - Lesson 5-8