Page 101 - CITS - Fashion Design Technology - Trade Theory

FASHION DESIGN & TECHNOLOGY - CITS

Introduction to Elements of Design

At the end of this lesson, you shall be able to
• elements and Principles of Design
• fundamentals of Colour
• concept of Mood Board and Swatch Board Development
• various Trims and Accessories.

Introduction to Element of Design
Design elements are the basic units of any visual design which form its structure and convey visual messages.
The elements of design are dots,line, shape or form, space, texture and color.
Dot
Dots can also be looked at small, round marks that can create texture, patterns, and shapes. Dots can be used
as a design to add interest and detail clothing.

Lines
Various types of lines are used in design. Such as horizontal, vertical, diagonal, zigzag, broken, dotted, curved,
spiral etc.

Shape/Form
A shape is a two dimensional area that stands out from the space around it due to variations in contour, colour or
material.
Texture

Textures in design are both visual and tactile. Textures are widely imparted in fashion in the form of prints, weaves,
and other surface embellishments. This is of two types. Visual and Tactile Texture.
Colour

Colours decide the mood depending on the combination. Warm colours consists of shades obtained from red,
yellow and orange. Cool colours include those obtained from blue, green and purple. Tints and shades of black
and white from the neutral colour range.
Space
Space is a three dimensional volume that can be empty or filled with objects. It has width, height and depth. Space
is of two types-Negative space and Positive space

Principle of Design
The principles of design describe the ways that artists use the elements of art in a work of art. These are as below:
1 Emphasis
2 Balance

3 Contrast
4 Repetation
5 Proportion
6 Movement
7 Unity

8 Hormony
9 Rhythm
10 Variety

88

CITS : Apparel - Fashion Design & Technology - Lesson 5-8 CITS : Apparel - Fashion Design & Technology - Lesson 5-8