Page 100 - CITS - Fashion Design Technology - Trade Theory

FASHION DESIGN & TECHNOLOGY - CITS

Fashion forecasting
Predicting what new fashions will come in the future by observing past fashion trends is called fashion forecasting.
Through this, it is known what new designs will come in the future. For this reason, this forecasting is done by
considering various situations including future trends, people’s demands.
Types of fashion forecasting
There are generally two types of fashion forecasting.
1 Short term Forecasting

2 Long term Forecasting
1 Short term forecasting: Short term forecasting is usually done for one or two years. What kind of colour will
come in fashion, what style will be accepted as fashion is known through this forecasting. It is considered as
an internal business matter. Short term forecasting is made based on recent trends.
2 Long term Forecasting: Long term forecasting is done for a period of 5 years or more. Such forecasting is
done in fashion industry direction design, production. In this case, more attention is paid to political, economic
and technology.
Fashion trend forecasting agencies
• Heuritech
• WGSN

• Trend zoom
• Trend stop
• Fashion Snoops
• Pattern bank

• Trend council
• F-trend
• ModaCable
• Eclectic trends
The purpose of fashion forecasting

• Fashion designers do long term and short term forecasting to maintain fashion in the market.
• Executives use forecasting for planning.
• Fashion forecasting techniques are used to assess competitors’ market position, market share and develop
competitive strategies.

• Production developers, managers prepare collections using trend forecasts of color, style direction.
• One of its main objectives is to innovate something new in the future from the past trend.
Steps of developing fashion forecasting
1 Past analysis should be done.

2 Research should be done on the fashion of the past.
3 Determining the reasons why past fashions changed. For example: finding out the reason why blue colour is
running even though red colour is forecasted.

4 Determining how closely the forecast matches the past.
5 Researching how likely fashion will impact the future.
6 Applying fashion forecasting techniques.
7 Monitor regularly and check if it recedes.
8 And lastly revise again and again.

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CITS : Apparel - Fashion Design & Technology - Lesson 5-8