Page 96 - CITS - Fashion Design Technology - Trade Theory

FASHION DESIGN & TECHNOLOGY - CITS

48 Pre-spring collection - This refers to high-end collections of fashion designers marketed to upscale stores for
customers expecting to spend the post-holiday season in warm-weather climates.
49 Print on print - Colourful and vibrant clothing with lots of different prints mixed in.

50 Ready to wear or RTW - This is the term for factory made clothing in standardized sizes.
51 Sample - A garment made to be shown to the retailers/merchandisers.
52 Silhouette - Outline or shape of a design or garment.
53 Selvedge - The finished edge of the fabric (on opposite sides of the lengthwise fabric)
54 Sulfurized clothing - A shrink control process used on fabric.

55 Sportswear - A casual style of clothing meant for a relaxed look but can be used in a casual business setting
too. American style dressing.
56 Statement jewellery - Bold and attention grabbing Jewelry meant to grab all eyeballs Statement necklace.

57 Stylist (Fashion) - A person who dresses clients in styles that she /he curates. It could be for editorial purposes,
for celebrities, for branding purposes in marketing.
58 Style - “Fashion is what you’re offered four times a year by designers. And style is What you choose.” Lauren
Hutton
59 Tailoring - Making of made to measure/custom made garments
60 Theme - This refers to a concept behind a collection of clothes designed by fashion designers – usually they
have a message or an attitude
61 Theme board (mood board) - A board with fashion drawings, sketches, swatches used to create a mood
about a product.

62 Toile - This is a piece of clothing made by a fashion designer or a seamstress for testing purposes – it can
be made to test a pattern or a design, to see how the garment will look and drape and whether it needs any
alterations or additions.
Fashion life cycle
In the world of luxury fashion, everything depends on the fashion cycle. The way of fashion change is described
as fashion cycle. Generally fashion cycle is used to explain the process that a type of fashion goes through.
It is the amount of time which takes a fashion trend to emerge, peak and fall out of style. At first fashion gains
acceptance from the consumers and by the changing of time the tastes and preferences of the consumers would
decrease and gradually fashion lose the acceptance. Fashions do not always survive from year to year. Fashion
cycles start when fabric manufacturers present their new samples of materials. They offer new colours, new fabric
touches, and new designs.
Fashion cycle stages
Fashion moves through different stages during its cycles of existence. Fashion acceptance is generally called as
a fashion cycle. The fashion cycle is usually represented as a bell shaped curve with 5 stages. (Fig 1)
1 Introduction
2 Rise in popularity

3 Peak of popularity
4 Decline in popularity
5 Rejection
1 Introduction stage: Every fashion designer has each season works on a new collection, interpret their research
into apparel. Designs first previewed during fashion weeks at the major design centers. Then designers create
new designs by changing elements such as shape, line, colour, fabric, and details and their relationship to
one another. In this stage product costs are high and as a result only few consumers can afford it. Production
in small quantities gives a designer more freedom, flexibility, and room for creativity. Celebrities, TV stars,
models buy these clothes as they want to wear them in some events.

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CITS : Apparel - Fashion Design & Technology - Lesson 5-8