Page 94 - CITS - Fashion Design Technology - Trade Theory

FASHION DESIGN & TECHNOLOGY - CITS

MODULE 3: Fashion Illustration

LESSON 5 - 8 : Introduction to Fashion Studies

Objectives

At the end of this lesson, you shall be able to
• about fashion & it’s terminologies
• fashion life cycle & fashion markets
• theories of fashion &fashion forecasting.

Introduction of fashion: The purpose of the course ‘Fashion Studies’ is to tell the students about the fundamentals
of fashion design. Fashion Design as a profession includes the entire process of designing and producing fashion
apparels from the fibre and yarn stage to the finished product. The course will give an overview of fashion design
and elaborate on different aspects like elements of design, history of fashion, fabrics, and understanding of the
body, pattern development and garment construction
Definition of fashion: ‘Fashion’ is a term used interchangeably to describe the creation of clothing, footwear,
accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into outfits that
depict distinctive ways of dressing (styles and trends) as signifiers of social status, self-expression, and group
belonging. As a multifaceted term, fashion describes an industry, styles, aesthetics, and trends.

Terminologies of fashion
Fashion terminology is the vocabulary for the words used in fashion industry.Some more common terminology is
as below:
1 Accessories - In fashion, accessories refer to items with a useful or decorative purpose used with one’s outfit.
They complement and enhance the clothes worn. Examples - Belts & Suspenders, Bridal Veils, Eyewear,
Footwear, Gloves & Mittens, Handbags, Handkerchiefs, Headwear, Jewelry, Legwear, Neckwear, Shawls &
Wraps, Umbrellas, and Watches etc.
2 Acid wash - Treatment done on fabric to fade the colour with bleach solution.
3 Active sportswear - Clothes worn by the participants in sports events.
4 Achromatic colours - This refers to having no colour; in fashion, it means black or white colours.

5 Accoutrements - A popular or the latest style of clothing, hair, decoration, or behavior.
6 Anime - Anime is short for animation and refers to a dressing style that follows the fashion on Japanese Anime
cartoons. Mostly features punk style clothing.
7 Anti-Fashion - Dressing in styles different from the fashion of the day; showing an indifference to fashion and
its varying trends. Other terms used synonymously are anti-establishment, edgy fashion, alternate fashion,
counterculture, and counterfashion.
8 Apparel - Another word for clothes, clothing and garments.

9 Apparel manufacturing - Involves assembling, cutting, finishing, grading, labeling, marketing of garments in
an industrial set up.
10 Athletic clothing - Clothing worn for athletic activities. Brands like Puma specialize in athletic clothing.
11 Bespoke - This refers to a made-to-order garment made as per the customer’s characteristic measurements
and specifications. Usually said about men’s formal clothes or wedding clothes.
12 Beachwear - Clothing suitable for beach.
13 Bling - The term used for flashy ostentatious accessories.
14 Boutique - A store or shop (usually high end expensive store) selling unique items to a specific set of
customers.
15 Cut of a garment - Style and shape of a garment and how it hangs on the body.

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