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FASHION DESIGN & TECHNOLOGY - CITS

Uses
Graphic designers, interior designers, industrial designers, photographers, user interface designers and other
creative artists use mood boards to visually illustrate the style they wish to pursue. Amateur and professional
designers alike may use them as an aid for more subjective purposes such as how they want to decorate their
bedroom, or the vibe they want to convey through their fashion.
Mood boards can also be used by authors to visually explain a certain style of writing, or an imaginary setting
for a story line. In short, mood boards are not limited to interior decorating purposes, but serve as a visual tool to
quickly inform others of the overall “feel” (or “flow”) of an idea. In creative processes, mood boards can balance
coordination and creative freedom.

Mood boards can be used in marketing for advertisements and branding. They are used to help creative teams
stay on the same page while also adhering to the image that the brand wants to project outward. They can also
be helpful for sticking to a specific creative concept when creating a series of ads.

Story board
A storyboard is a graphic organizer that consists of illustrations or images displayed in sequence for the purpose
of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. The storyboarding
process, in the form it is known today, was developed at Walt Disney Productions during the early 1930s, after
several years of similar processes being in use at Walt Disney and other animation studios.(Fig 3)

Color story presentation Techniques

Colors are all around us. Think about it. The bright blue in a clear morning sky makes us feel alive and free;
the deep purples and reds in the flowers that bloom in Spring evoke emotions of warmth, life and energy; the
pitch black sky at night, arouses thoughts of mystery and seduction.The color wheel was the first model used to
illustrate the relationship between different colors. The most basic of them are the primary colors, which are red,
blue and yellow. They cannot be made from mixing any two colors and, as their name implies, they are the basis
of all other colors.(Fig 4)
The secondary colors are derived from combinations of the primary colors. They are violet, orange and green.
(Fig 5)
The tertiary colors are created when you combine a primary color with a secondary color, resulting in one of the
six following colors: red-orange, red-violet, blue-violet, blue-green, yellow-green and yellow-orange.(Fig 6)
These 12 colors compose the complete color wheel.(Fig 7)

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CITS : Apparel - Fashion Design & Technology - Lesson 12 CITS : Apparel - Fashion Design & Technology - Lesson 12