Page 125 - CITS - Fashion Design Technology - Trade Theory

FASHION DESIGN & TECHNOLOGY - CITS

Knowledge on reputed designer and their works

Fashion Designer : Manish Malhotra
Introduction: Manish Malhotra is an Indian fashion designer.He launched his label in 2005.In 2014, his label
marked a turnover of over INR 1 Billion making it one of the first Indian luxury fashion houses to do so. Manish
Malhotra started his career as a model, while studying at the Elphinstone College in Mumbai. Though he did
not have formal fashion design training, he was attracted towards costume design due to interest in clothes,
costumes and art.

Background: He worked in a boutique as a part time salesman. In 1998, he ventured into mainstream designing
with his couture store ‘Reverie - Manish Malhotra’. Soon after, he received appreciation for his glamorous
ensembles using traditional colors, craftsmanship, textures and embroideries presented at his first runway show
in November 1999.In 2005, he launched his couture label ‘MANISH MALHOTRA’ which offers bridal, couture,
diffusion and men’s wear collections and currently retails at two stores in Mumbai and New Delhi. The label also
retails at multi-brand boutiques across India and in Dubai.
Market Segment: He is predominately known for his vibrant, color blocked womenswear and intricate use of
Kashmiri embroidery. His line is worn by some of Bollywood’s most famous stars. He has shown at South Africa
Fashion Week, Dubai Fashion Week, Wills India Fashion Week, Delhi Couture Week and India Resort Fashion
Week. He has presented his collections at showcases across the globe.
Designs: Manish Malhotra never fails to showcase the handcrafted legacy of India. His designs and styles get
churned into a magical blend of rich textures, which include satin, Georgette, silk and chiffon and many detailed
fabrics adding to his innovative list. Be it his Indian costume collections or even his western clothing collections,
his created costumes do not merely showcase a ‘plain Jane’ look. Intricately embedded sequins, Swarovski,
pearls, tassels, and crystals, thus creating more glamor endowed in his outfits that define his talented art and
style. His traditional outfits play with a galore of colors bearing different shades and at the same time, his western
collections spread the enhanced essence of modernism coated in unique layers of creativity and elegance.
Collaborations/ Projects: In August 2016, Malhotra’s show for Lakme Fashion Week’s Winter-Festive edition
was shot for a Virtual Reality fashion experience by Etihad Airways.
Promotion: In 2005, he launched his couture label MANISH MALHOTRA. Today, Label MANISH MALHOTRA
offers Bridal, Couture and Diffusion collections and currently retails at two stores in Mumbai and the Haveli store
overlooking the magnificent QutubMinar in New Delhi. The label also offers an extensive selection of impeccably
cut and tailored ensembles for men.

112

CITS : Apparel - Fashion Design & Technology - Lesson 12