Page 230 - CITS - Fashion Design Technology - Trade Theory

FASHION DESIGN & TECHNOLOGY - CITS

• Team Development
• Communication
• Adaptability
• Problem-Solving
• Organizational Culture
• Accountability
• Innovation
Authority
In marketing, authority refers to the perceived expertise and credibility that a person, brand, or source possesses
in a particular industry or niche. Establishing authority is essential for building trust with the target audience and
positioning oneself as a knowledgeable and reliable source. Authority can be cultivated through

The duties associated with authority in marketing involve
• Sharing Expertise
• Maintaining Consistency
• Building Reputation
• Creating Valuable Content

• Engaging with the Audience
• Seeking Endorsements
• Staying Informed
• Demonstrating Leadership
Responsibility of consumer behavior and marketing
Consumer behavior and marketing are interconnected, with consumers playing a crucial role in shaping
market trends. Consumers have the responsibility to make informed and ethical choices, considering factors
like sustainability and social impact. On the other hand, marketers bear the responsibility of providing accurate
information, promoting transparency, and ensuring their products meet ethical standards. Both parties contribute
to shaping a sustainable and ethical marketplace.
Need of social responsibility: As a part of responsible management, following are needs.
• Assessment
• Stakeholder Engagement
• Ethical Standards
• Transparency
• Environmental Sustainability
• Employee Well-being
• Community Involvement
• Product Responsibility
Functions of management
It includes planning, making decisions, motivating, leading, and carrying out different functions to achieve the goals
and objectives efficiently and effectively. The functions of management are interconnected, and differentiation
between them is highly subjective. Therefore, they are non-linear. (Fig 1)

Fig 1

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CITS : Apparel - Fashion Design & Technology -Lesson 33