Page 231 - CITS - Fashion Design Technology - Trade Theory

FASHION DESIGN & TECHNOLOGY - CITS

In marketing, the functions of management play a crucial role in achieving organizational goals. These functions
include

• Planning
• Organizing
• Leading
• Controlling
• Coordination
Marketing

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners, and society at large.
Importance of Marketing

Overall, marketing is essential for businesses to thrive, connect with their audience, and achieve sustainable
growth. Marketing is crucial for several reasons:
• Product Visibility

• Customer Awareness
• Revenue Generation
• Competitive Edge
• Brand Building

• Market Understanding
• Communication Channel
• Economic Growth
Different types of marketing
• content marketing
• Social media marketing

• Influence marketing
• Search engine marketing
• Email marketing
• Public relations

• Print marketing
• Direct mail
• Television and Radio
Examples of Market resources
• In economics

• In marketing
• Meaning
• Allocation
• Research
• Economy

• Value
• Stock

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CITS : Apparel - Fashion Design & Technology -Lesson 33