Page 233 - CITS - Fashion Design Technology - Trade Theory

FASHION DESIGN & TECHNOLOGY - CITS

1 Cost Oriented Pricing Method: It is the base for evaluating the price of the finished goods, and most of
the company applies this method to calculate the cost of the product. This method is divided further into the
following ways.

2 Market-Oriented Pricing Method: Under this category, the is determined on the base of market research.
Planning and development
Development Planning is the creation of measurable goals to support an employee’s career. This includes defining
how to achieve a goal and the time frame within which this should be done. Managers work with employees to
document both their career goals and their personal goals.
The Development Planning Process plays a crucial role for both staff members and the organizations they work
for. It has following benefits:
I Up skills Workforce
II Increases Productivity
III Improves Employee Satisfaction

IV Increases Employee Retention
V Enriches Company Culture
VI Strengthens Feedback Culture
Advertisement media and effectiveness
An effective advertising campaign can increase sales, attract new customers, and enhance brand perception.
Advertising media is the type of media used to promote a product, service, or concept via an advertisement.
Advertising media is an umbrella term referring to a mixture of all types of media, including the internet, TV, radio,
magazines, newspapers, and billboards etc.
Types of advertising media:
• Print Media
• TV Advertising Media

• Social/Online Media
• Radio Media
• Outdoor Media
Marketing-Mix

Marketing-mix is a combination of four elements product, pricing structure, distribution system, and promotional
activities used to satisfy the needs of an organizations target market and, at the same time, achieve its marketing
objectives. (Fig 3)
Fig 3

Nature of Marketing-Mix (Components)
Determining the Marketing-Mix
The purpose of determining the marketing-mix is to satisfy the needs and wants of the customers in the most
effective and economical manner. Steps involved in the process of determining the marketing-mix are as below:
1 Identification
2 Analysis

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CITS : Apparel - Fashion Design & Technology -Lesson 33