Page 235 - CITS - Fashion Design Technology - Trade Theory

FASHION DESIGN & TECHNOLOGY - CITS

• Sales promotion example
Sales promotion strategies : These are as shown in Fig 4

Fig 4

After sales service

It means providing relevant support services to the customer after purchasing the product. It may be related to use
of products, repair and maintenance etc. Customer gets satisfaction by a good after sales service and associates
with the concerned product for future also.
Types of After-Sale Services
1 Pre installation Services
It is provided in the form of manual or tags containing information about usage of product.
2 Online Support Sale Service

It is mostly provided by e commerce companies.
3 Upgrades sale service
This post sale service is often provided by electronic or software companies. The upgrades provided by the
software companies for a limited time is a classic example.
Complaints and their Redressal

Complaints are made when customer is not satisfied with the quality of product. Therefore, complaints should be
addressed as soon as possible. Necessary mending, repair and maintenance or replacement should be provide
to customer as possible.
Problem solving and decision making
Problem solving means to solve the problems arising at the different states from design to sales including after
sales services. Decision-making is the process of choosing a solution based on your judgment, situation, facts,
knowledge or a combination of available data.
Key Steps of Problem Solving
Step 1: Define the Problem
Step 2: Analyze The Problem.
Step 3: Develop Potential Solutions.
Step 4: Evaluate The Options.
Step 5: Select The Best Option.
Step 6: Implement The Solution.
Step 7: Measure The Results.
Benefits of the Good Decision-making
• Clarity
• Efficiency

• Accountability
• Risk Mitigation

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CITS : Apparel - Fashion Design & Technology -Lesson 33