Page 84 - Cosmetology_TP

COSMETOLOGY - CITS

7 Cost and Duration
There is a need for clarity and transparency in telling customers the cost and duration of manicure and pedicure
services. Provide transparent details of cost of service. Inform the customer of the expected duration of the
manicure/pedicure.

To communicate this information effectively
• Create a service package: Develop clearly defined service packages that outline what each service include.
This can range from basic manicures and pedicures to spa treatments, gel services or specialty packages.
• Display Price List: Have a visible and easily accessible price list in your salon or on your website.
• Make sure the list clearly indicates the cost of each service and any additional charges for add-on treatments.

• Service Menu Details: Provide detailed descriptions for each service on your menu. Specify the steps
involved, the types of products used, and any additional features. This helps customers understand what value
they are getting.

• Use clear language: State costs and duration clearly using simple language. Avoid jargon or terminology that
may confuse customers.
• Explain additional services: If your salon offers add-on services (e.g., nail art, paraffin wax, callus treatment),
let clients know about these options and inform them of the additional cost and time involved.
• Provide Referrals: Based on the client’s preferences and nail care needs, give recommendations as to which
service package or treatment will be best suited for them. Explain the benefits of each option.
• Address Customer Questions: Be prepared to answer any questions customers may have about the cost
and duration of services. Clarify any doubts they may have and provide additional information if necessary.

• Discuss Customization: If your salon allows customization of services, discuss it with clients. For example,
they can choose specific nail polish colors, extra massage time, or other personalized elements.
• Be Transparent About Pricing: Clearly explain any additional charges that may apply, such as taxes,
gratuities, or fees for specific products or treatments.
• Offer Package Deal: Consider offering package deals or discounts for clients who choose a combination of
services (for example, manicure and pedicure combo). Highlight the cost savings of choosing a package.

• Promotions and Loyalty Programs: Inform customers about any ongoing promotions, discounts or loyalty
programs that may make services more cost-effective for them.
• Encourage Pre-Booking: Mention any benefits of pre-booking appointments, such as securing a preferred
time slot and possibly receiving a discount for regular appointments.
• Use Visual Materials: Use visuals such as charts or graphics to help customers understand details of services
and costs. Visual aids can simplify complex information.

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CITS : Beauty & Wellness - Cosmetology - Exercise 5 CITS : Beauty & Wellness - Cosmetology - Exercise 5