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FASHION DESIGN & TECHNOLOGY - CITS

Module 6: Fashion Styling

LESSON 26 : Introduction to Fashion styling

Objectives

At the end of this lesson, you shall be able to:
• introduction to fashion styling
• brief knowledge of various events and their dressing styles.

Fashion styling
It is the art of combining clothes and accessories into outfits representing a well-defined fashion style or
combinations of fashion styles with current stylistic trends to confer the wearer with a unique visual identity and
personal fashion style.
Fashion styling can be a creative and fun job, but it is also serious and fiercely competitive. It is both a very
demanding and rewarding profession. Stylists have to be both collaborators and entrepreneurs, as we work with
a team and /or a client to create the work, so good communication and social skills are essential. Fashion styling
is a complex skill to master that requires an understanding of fashion history, aesthetics, patterns, motifs, colors,
cutting and sewing styles, and design forms of self-expression and cultural identity.

Fashion Stylist
A fashion stylist is an expert in curating, mixing, and matching clothes, footwear, and accessories of similar
aesthetics into outfits depicting fashion styles, fashion trends or blends or both. Fashion stylists create looks or
images for their brands and clients that allow the muse or model to engage with their intended audience. Fashion
styling as a profession, is fast becoming one of the most sought after career paths globally because many people
still don’t know exactly about fashion styling.

The Core Role of a Fashion Stylist
Fashion stylists are the vital link between concept, design, presentation, and finished product as put together
in the form of outfits and accessories worn by their clients. Fashion stylists are aware of the work of past and
contemporary fashion designers, brands, fashion shows, fashion weeks, fashion trends and fads.
Like fashion designers, stylists scan for the current fashion trends, create visual brand and design concepts, and
ensure accuracy and relevancy at every step that leads to the finished product.Fashion stylists have excellent
knowledge of classic fashion styles, historical, cultural, and socio-economic trends, clothing design, manufacturing,
branding, photography, and marketing.
Functions of Fashion Stylists
The work of a fashion stylist starts by understanding the client’s need, context, occasion, thematic background,
season, and budget. The stylist also performs a body and personality assessment and explores variations that

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