Page 217 - CITS - Fashion Design Technology - Trade Theory

FASHION DESIGN & TECHNOLOGY - CITS

suit the client best. Once these aspects are well defined and established, the stylist develops a styling concept
further inspired and informed by historical and current fashion styles. The styling concept is built as a mood board
that illustrates the stylist’s vision and comprises materials, colors, patterns, and visuals that the stylist deems
appropriate, given the information provided. Accordingly, apart from working with public figures to craft their
personal way of dressing and unique look, stylists engage in a wide range of activities such as:
1 Attending runway shows, fashion brand showrooms, and fashion industry events to keep apprised of the latest
fashion creations and trends.
2 Researching period-specific aesthetics and the fashion styles of previous eras (via magazines, movies, and
old look books),
3 Identify and source the most suitable clothes and accessories from various clothing manufacturers and apparel
brands worldwide.
4 Consulting fashion designers, costume designers, creative art directors, fashion models and magazine editors,
film and TV directors, photographers, hairstylists, and makeup artists.
5 Assisting fashion buyers for major clothing retail chains and online marketplaces.
6 Advising costume designers for movies or television shows (in this role, they are known as “wardrobe stylists”).
Fashion stylists can be found working in all of the following contexts-
1 At the clients’ venue or their own styling lab.

2 On professional fashion photoshoots.
3 On the set of fashion advertisements and televised commercials.
4 On the set of music videos.
5 On political campaigns, maintaining the candidate’s appearance.
6 In the TV newsroom.
7 Consulting sports teams on the season’s appearance and uniforms.
8 Advising costume designers for movies and television shows (in this role, the stylist is known as a “wardrobe
stylist”).
9 Developing the personal fashion style and dressing of an aspiring or current public figure.
Different Types of Fashion Stylists
There is commercial, editorial, and personal styling work and all the associated careers, each with mood boards,
styling types, clients, agencies, fashion photo-shoots, and shows.There is a wide range of career opportunities for
candidates in styling, and below are the most popular job roles for fashion stylist graduates:
• Fashion Design Coordinator
• Personal Stylist
• Wardrobe Stylist
• Fashion Editor
• Celebrity stylists
1 Personal stylist- A personal stylist advises individuals on new fashion trends, clothing styles, personal styles,
colours and make-up. A personal stylist is not to be confused with a wardrobe stylist, who selects the clothing
for published editorial features, print or television advertising campaigns, music videos, concert performances,
and public appearances made, by celebrities and models.
2 Wardrobe Stylist -Wardrobe stylists are fashion stylists who advise costume designers for movies or television
shows.
3 Fashion Editor -Fashion editors are fashion stylists specialized in creating photoshoots for fashion magazines
by choosing the photographers, models, outfits, and location or background.
4 Celebrity Stylist- A celebrity is someone who is famous, especially in areas of entertainment such as films,
music, writing, or sport. For example- Priya Patil, has been fashion stylist of Celebrity Amitabh Bachchan
and been revamping his wardrobe since the 10th season of the popular television quiz show ‘Kaun Banega
Crorepati’.

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CITS : Apparel - Fashion Design & Technology - Lesson 26